Platforms
Web, Mobile App
Role
Product Designer
Team
Product Owner, Head of Legal, System Analytic, Dev Team
Business Goals
Improve the KYC flow to reduce drop-offs and increase conversion. Meet updated regulatory requirements introduced by the legal team — including clearer separation of citizenship and residency. Ensure access control based on user location and expand product eligibility. Reduce support requests and improve time-to-activation.
User Needs
Users often lived in countries different from their citizenship, which created issues: they couldn’t access certain features (e.g., futures trading) despite being eligible by residency. The previous verification flow was strictly sequential, slowing down the process. Limits for deposits and withdrawals were unclear and not transparent, leading to confusion and support tickets.
Designs
What We Delivered
We introduced separate fields for citizenship and current residency to better reflect real-world user scenarios and enable precise access control. Implemented asynchronous verification, allowing users to complete higher levels without strictly following a step-by-step order. Added dynamic limits visualization and predictive feedback — users can now instantly see how much of their limit is used and receive alerts if an entered amount exceeds it.
Users can now select both their country of citizenship and country of residency. This ensures correct access to financial products based on real legal status and regional restrictions.
The updated KYC flow lets users choose the verification level that fits their needs — with a clear overview of which products and transaction limits become available at each level.
A new widget on the balance screen helps users track how much of their deposit and withdrawal limits they’ve used — and what remains.
If the entered amount exceeds the user’s current limits, the system immediately displays a message suggesting to either adjust the value or complete additional verification.
Impact
The average time for users to gain full product access after initiating KYC decreased by 40%. Completion rates for verification increased by approximately 20%. The number of support requests related to KYC and limits dropped significantly. The legal team signed off on the solution, and the system now adapts more effectively to regulatory variations across markets.
Design source
Figma